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Fenty Beauty, ELF and P&G’s Downy Unstoppables: Super Bowl LVII

A look at the beauty and household brands that made appearances during Super Bowl 2023 on Fox.

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By: Christine Esposito

Editor-in-Chief

There are big expectations for the Super Bowl—and the commercials that air during the NFL’s final game of the season. Fox was estimated to have fetched as much as $7 million for a peak 30-second spot for Super Bowl LVII. Amid movie trailers, beer and alcohol, car commercials and promotions for online retailers were a few ads for beauty and household care products, too. Here are those that aired on Fox on Sunday, Feb 12, 2023—and a high-profile product placement that took center stage. ELF E...

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